Proprietary style is an aggregate of visual, graphic and textual elements identifying the affiliation to a specific company and distinguishing it from competitors. Proprietary style of company includes a logo of company, business-card letterhead of company, proprietary letterheads, proprietary envelopes and proprietary folder.
Development of proprietary style itself is not enough, if there is no guidance about its application, that is brandbook
Brandbook is a detailed guidance about using of all elements developed by design studio (logo, proprietary font, proprietary color etc.) that, if used correctly, raises the image of the company. Complying with the instructions of brandbook will help create necessary approach of consumer to goods or services.